Stepstone

Stepstone

AI-native content design for Europe's leading jobs marketplace

AI-native content design for Europe's leading jobs marketplace

As Europe's leading jobs marketplace invested in LLM-powered product experiences, Wave Works specialists defined its AI content strategy: the prompt language, conversational voice, and design system now used across 30+ markets, handed over with zero disruption.

As Europe's leading jobs marketplace invested in LLM-powered product experiences, Wave Works specialists defined its AI content strategy: the prompt language, conversational voice, and design system now used across 30+ markets, handed over with zero disruption.

8

8

Months

Months

Embedded specialists across B2B & B2C

Embedded specialists across B2B & B2C

The challenge

The challenge

The challenge

StepStone, one of Europe's leading digital recruiting platforms, operating across 30+ countries, was expanding internationally and investing heavily in LLM-powered product experiences. The capability they needed didn't exist in-house: senior content design across B2B and B2C product teams, and the expertise to define how an AI-native product should speak, from search prompts to conversational interfaces.

StepStone, one of Europe's leading digital recruiting platforms, operating across 30+ countries, was expanding internationally and investing heavily in LLM-powered product experiences. The capability they needed didn't exist in-house: senior content design across B2B and B2C product teams, and the expertise to define how an AI-native product should speak, from search prompts to conversational interfaces.

StepStone, one of Europe's leading digital recruiting platforms, operating across 30+ countries, was expanding internationally and investing heavily in LLM-powered product experiences. The capability they needed didn't exist in-house: senior content design across B2B and B2C product teams, and the expertise to define how an AI-native product should speak, from search prompts to conversational interfaces.

What we built

What we built

What we built

Wave Works embedded senior UX content designers directly into StepStone's product teams, one across B2B, one across B2C, working inside sprint cadences alongside PMs, designers and DesignOps:

Wave Works embedded senior UX content designers directly into StepStone's product teams, one across B2B, one across B2C, working inside sprint cadences alongside PMs, designers and DesignOps:

Ai

Content Strategy

LLM-driven search prompt engineering and conversational interface voice & tone, defined from the ground up as StepStone built out AI-powered features.

4

Four major B2B product launches

Talent Finder MVP, Salary Navigator, unified login and onboarding, and the pre-login acquisition journey.

1

A Content Design System

The scalable foundation for consistent UX writing across every B2B and B2C surface, in every market.

Process

Org-wide process reform

Content design now required in all design reviews, embedded into DesignOps rather than dependent on Wave Works.

Quality

B2C quality validation

Usability testing and customer-facing feature stability across core consumer journeys.

B2C quality validation

The squads shipped the modular React frontend globally, rebuilt the commerce APIs, established site-wide observability with real-time alerting, rolled out WCAG accessibility across all markets, and uplifted the platform’s existing AI capability across product surfaces.

  • Ai

    Content Strategy

    LLM-driven search prompt engineering and conversational interface voice & tone, defined from the ground up as StepStone built out AI-powered features.

  • 4

    Four major B2B product launches

    Talent Finder MVP, Salary Navigator, unified login and onboarding, and the pre-login acquisition journey.

  • 1

    A Content Design System

    The scalable foundation for consistent UX writing across every B2B and B2C surface, in every market.

  • Process

    Org-wide process reform

    Content design now required in all design reviews, embedded into DesignOps rather than dependent on Wave Works.

  • Quality

    B2C quality validation

    Usability testing and customer-facing feature stability across core consumer journeys.

  • B2C quality validation

    The squads shipped the modular React frontend globally, rebuilt the commerce APIs, established site-wide observability with real-time alerting, rolled out WCAG accessibility across all markets, and uplifted the platform’s existing AI capability across product surfaces.

The outcomes

The outcomes

The outcomes

4

Major B2B products shipped across the engagement

Ai

Content strategy StepStone's teams now own and extend - voice & tone guidelines for LLM-powered features, documented and handed over

100%

Of design reviews now require content design, a permanent process change

35%

Under budget across the eight months

Zero

Disruption at handover - no gaps in output at engagement close

Two embedded specialists, permanent organisational change: the AI content approach, the design system, and the review process all now owned by StepStone's teams. Proof that the right people, precisely placed, move an entire product organisation.

How it
ended

How it
ended

The engagement closed on schedule with a structured handover: the Content Design System, the AI voice & tone guidelines, and a co-developed translation workflow all documented and owned by StepStone's teams. The process reforms live inside DesignOps, not dependent on Wave Works. The capability was built to outlast the consultants who built it.

The engagement closed on schedule with a structured handover: the Content Design System, the AI voice & tone guidelines, and a co-developed translation workflow all documented and owned by StepStone's teams. The process reforms live inside DesignOps, not dependent on Wave Works. The capability was built to outlast the consultants who built it.

“

Senior content designers who hit the ground running and quickly became embedded parts of our product teams. The quality, consistency, and collaborative approach they brought made a real difference.

Asaad el Salawi

Line Manager

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Critical work on the roadmap? Embed technical specialists in days.

Let’s discuss how our partnership will help you plan smarter, grow stronger, and deliver an impact previously thought impossible.

Contact us

Contact us

Contact us